Hypnosis isn’t just about relaxation—it’s a tool for transformation. Shauna Cummins, Certified Clinical Hypnosis Practitioner, author of Wishcraft (2021), and founder of the Divine Feminine School of Hypnosis, has spent years mastering the subconscious mind. Her method, Wishcraft™, helps people reshape beliefs and turn intentions into action. With a magical healing home in upstate New York, three wishing wells, and an unshakable belief in the transformative power of hypnosis, Shauna is a modern-day hypnotic visionary. In this exclusive interview with Mystic Mag, she shares her insights on Wishcraft™, the power of the subconscious, and how hypnosis can unlock untapped potential.
Wishcraft™ blends hypnosis with the power of intentional wishing. What inspired you to develop this method, and how does it differ from traditional self-hypnosis techniques?
For me, it was a very personal kind of artistic process because when I became a professional hypnotist, I realized that I had been working with hypnosis unintentionally since I was a kid. And I think a lot of people actually do; it’s just that the way we perceive hypnosis is often misunderstood.
When I became a professional hypnotist, I noticed that people still had this perception of hypnosis as something mysterious or even scary. They would ask, Are you going to make me cluck like a chicken? or Are you going to make me do something I don’t want to do? There was this fear of losing control. But in reality, hypnosis is not about losing control at all. It’s actually about harnessing the power of your own mind and making it work for you instead of against you.
As a child, I was sick often and spent a lot of time in the hospital. During those times, I relied heavily on my imagination, like many children do, although unconsciously. It became a way to calm my mind, a place to escape. I would wish for certain things, as children often do, which is such a universal and beautiful human practice. Looking back, I think it helped me in ways I didn’t fully understand at the time. It was raw, unstructured, and instinctive.
When I later became a professional hypnotist, I learned to refine and channel hypnosis as a skill—something you can develop and get good at, something you can make conscious. I began to see a connection between hypnosis and the childlike practice of wishing. Wishing on stars, tossing coins into wells, blowing dandelions into the wind—these rituals have been part of human culture since the beginning of time. They reflect a natural ability to use imagination to overcome obstacles, create new realities, and move forward in life.
At its core, hypnosis is exactly that. It’s a process of focused intention, almost like prayer. It’s about directing the mind with purpose.
Wishcraft came to me like a dream, as if it had been part of me all along. I realized this was what I had been doing since childhood. It became the perfect way for me to share hypnosis with the world. Before, I had been working primarily one-on-one with people in New York, but I wanted to take it beyond that. Wishcraft allowed me to bring hypnosis into a ceremonial space—one that is artistic, whimsical, and creative.
Through group experiences in wishcraft ceremonies, people can be introduced to hypnosis in a way that is immersive and communal. They not only learn practical tools but also participate in something deeply meaningful and transformative. It gave me the opportunity to present hypnosis in a way that is both creative and spiritual. It opened doors for me to have fun with it, to explore its artistic side, and to share its magic with the world in a more whimsical, imaginative, and deeply connected way.
Your work as a clinical hypnosis practitioner stems from personal experiences with self-healing during childhood. How did those early experiences shape your understanding of the subconscious mind?
The mind is a wonderful tool but a terrible master, as the old saying goes. We hypnotize ourselves all the time—both consciously and unconsciously. It’s a natural ability, and when we make it a conscious practice, we can actually get better at it.
Hypnosis is powerful, but there’s nothing to be afraid of. Once you bring it into the light as a conscious practice, you can have a lot of fun with it, achieve great results, and start making real, consistent, and cumulative changes in your life.
At the same time, you never quite know what’s going to happen, and that unpredictability makes you more flexible and open to change—which, in many ways, is the most important thing of all.
What type of services do you offer?
I work with clients to help them manifest any kind of change they desire—whether it’s breaking a habit, launching a new project, or attracting love. It could be big changes, small changes, or highly specific ones.
In addition to working with clients one-on-one, I also run a school of hypnosis—the Divine Feminine School of Hypnosis—where I train students in this practice.
I also work with people through Wishcraft, helping them create self-hypnosis rituals they can incorporate into their daily lives for manifestation, healing, and practical change.
I wrote the book Wishcraft to help me discover the world of human imagination and how to use self-hypnosis to manifest your wishes.
As the founder of the Divine Feminine School of Hypnosis, how do you see the role of feminine energy in healing and subconscious transformation?
The Divine Feminine perspective in the school is centered on energy, not gender. It’s about recognizing that we all contain aspects of all genders within us. The unconscious mind is deeply connected to intuition, creativity, and compassion—qualities that exist in a nonlinear, unseen space, which has historically been associated with the feminine.
Hypnosis is a healing language that connects us to the unseen world in a way that allows us to make sense of it. That’s why it’s important for the school to be rooted in these qualities. For too long, hypnosis has been misunderstood, largely because it has been misused in ways that involve control, manipulation, and power abuse. This approach is the opposite of that—it’s about empowerment.
Hypnosis is about reclaiming your own power. It’s not about a hypnotist having control over you; rather, you are the hypnotist. Your subconscious mind is the true source of power, and no one can control you when you fully claim that power for yourself. That’s why, for me, this work is an act of reclamation.
MindMassageHotline is such a unique concept. What inspired you to create it, and what role does technology play in making hypnosis more accessible?
MindMassageHotline was born out of the school during the early stages of the pandemic. People were at home—sick, stressed, and overwhelmed—so everyone in the school came together and asked, How can we help?
I had the idea to set up a hotline—an 800 number—because, at the time, everyone was experiencing Zoom fatigue. People were constantly on screens yet still felt isolated. We wanted to create a way to connect that felt more personal, so we went old school—just a simple telephone call, offline.
I then developed a specialized technique that combines meditation, self-hypnosis, and visualization to create a deeply healing and relaxing experience. It’s highly effective in providing quick mental relief and peace of mind.
The hotline serves multiple purposes. For students in the school, it’s a way to offer their services without diving into deeper change work. It also embodies the values of community, collaboration, and generosity—making hypnosis more accessible. The service is usually offered on a sliding scale or volunteer basis.
For those curious about hypnosis but unsure of what it entails, MindMassageHotline offers a gentle introduction—allowing them to experience its benefits and take the next steps if they choose.
